Marketing & CRM

The cheapest customer is the one you already have

Winning a new customer costs money. Bringing back a lapsed one costs a text message. Segment by what people actually bought, and say something worth reading.

  • Spend-based segments
  • SMS & email
  • Review requests
  • Consent & quiet hours

Real data

Segments built from sales, not guesswork

Quiet hours

Nothing sends at 6am on a Sunday

Consent-first

Opt-in status enforced on every send

Attributed

Revenue traced back to the campaign that caused it

What you can run

Campaigns that pay for themselves

Win back the lapsed

Automatically find clients who haven't been in for 90 days and offer them a reason to return.

Birthday and milestone

Small, personal, well-timed offers that feel like a gift rather than a broadcast.

Review requests

Ask happy clients for a review at the right moment, and route unhappy ones to you first.

Two-way SMS

Clients reply to reminders and offers, and the conversation lands in one shared inbox.

Deliverability that holds up

Idempotent sending, bounce handling and suppression lists so you don't burn your sender reputation.

Quiet hours built in

Messages queue until a civilised hour in the customer's own timezone. No 5am specials.

Client 360

Every client, fully understood

Visit history, spend, products bought, forms signed, allergies, notes, preferences and outstanding balances — one record, one screen.

  • Lifetime value and visit frequency at a glance
  • Consent and marketing preferences recorded with timestamps
  • Notes and formulas available at the chair and the counter
  • Merge duplicates without losing history

Questions

Straight answers

Send one win-back campaign this week

Segment your lapsed clients in two minutes and see what a single message does to next week's diary.